SDR as a Service for B2B Companies
A dedicated SDR, fully managed outbound stack, and live reporting through OG Pulse. One flat monthly retainer, no hiring, no tool procurement, no surprises.
What SDR as a Service actually means
SDR as a Service is a managed outbound model. Instead of hiring, training, and equipping your own sales development reps, you buy a fully operational SDR seat from a specialist provider. The SDR works exclusively on your account, uses your messaging, and targets your ICP. But the provider handles recruiting, onboarding, tooling, management, and replacement if someone leaves.
At Outbound-Growth, each seat comes with a dedicated South African SDR, a team lead, the full outbound technology stack, and real-time visibility into every activity through OG Pulse. The retainer is flat: $3,490 / £2,790 per month, no setup fees, 90-day pilot to start.
The goal is simple. You get booked meetings and qualified pipeline without building or managing the machine that produces them. Think of it as SDR outsourcing with full operational ownership on our side.
What is included in every seat
Each SDR seat is a complete outbound function. Here is what you get for one flat monthly retainer:
Dedicated SDR
A full-time rep assigned only to your account, working your timezone and learning your product.
SDR management
A team lead handles coaching, call reviews, and day-to-day performance management.
Prospecting and list building
We research, source, and enrich contact lists matched to your ICP using multiple data providers.
Cold calling
Direct phone outreach to decision-makers. Your SDR averages 60-80 dials per day.
LinkedIn outreach
Connection requests, profile views, and personalised messages through LinkedIn.
Email sequences
Multi-step email campaigns built, sent, and optimised by your SDR and our ops team.
Lead qualification
Every prospect is qualified against your criteria before a meeting is set.
Appointment setting
Confirmed meetings booked directly into your calendar with context notes attached.
Live reporting via OG Pulse
Calls, emails, LinkedIn touches, meetings, and pipeline value visible in real time.
Full technology stack
CRM, dialler, email infrastructure, enrichment tools, and LinkedIn tooling. All included.
Scaling your SDR team
Most companies start with one seat. Once the playbook is working and meetings are flowing, adding a second or third SDR is straightforward. Each new seat follows the same model: dedicated rep, same tooling, same management layer, same OG Pulse visibility.
Adding a seat takes roughly two weeks. We recruit from our existing bench of trained South African SDRs, brief them on your ICP and messaging, and ramp them with support from your existing rep and team lead. You can also scale back after the initial 90-day pilot, adjusting month to month as pipeline needs change.
This flexibility is one of the core advantages of sales outsourcing. You match SDR capacity to pipeline demand without carrying fixed headcount through slow quarters.
SDR as a Service vs hiring an in-house SDR
Both approaches can work. The right choice depends on your stage, budget, and how much operational overhead you want to carry.
For most B2B companies that need pipeline now and want to test outbound before committing to full-time headcount, SDR as a Service is the faster, lower-risk path. If you already have a mature sales org and want deep product expertise embedded in your team, an in-house hire may make more sense long-term.
Frequently asked questions
Ready to build your outbound pipeline?
Book a 30-minute discovery call. We will walk through your ICP, outbound goals, and whether a dedicated SDR seat is the right fit.
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